The Housefly Effect : How Nudge Psychology Steers Your Everyday Behaviour

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THE INSTANT INTERNATIONAL BESTSELLERHow do house flies help save millions of euros? How do the layout of casinos keep you gambling?We are not nearly as rational as we’d like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want. In order to process the millions of decisions we make each day, our brains take shortcuts.